“Working with Innextart let us develop a cultural project true to ICAM’s values for the company’s eightieth anniversary. We found a partner able to combine cultural rigor with an understanding of how businesses work, turning complex content into an authentic and meaningful story. For us, it is a concrete example of how brands and culture can create value for each other, strengthening corporate identity and giving credible support to cultural venues.”

“The collaboration between Fondazione 3M and Innextart grew from a shared vision: to promote visual culture as a way to interpret the present and to engage with the business world. The Foundation’s expertise, long devoted to photography and to scientific and technological culture, met Innextart’s curatorial and design approach, creating fertile ground for research and experimentation. The synergy between the two shows how cultural institutions and curatorial work together can produce quality content that expands the role of art and photography as tools for reflection, identity and cultural growth.”